We have always had this passion for human psychology and consumer behaviour. We see it in our daily life, going to the grocery store, buying stocks in our market to buying coffee. Businesses today are complex in needs and wants each in its own unique way. The idea of Infinite Studio started back in 2013 where we wanted to create a place that held both talent and passion that reflected on business.
Brand identity is the collection of different elements that a company creates to portray the right image of the business to the consumers
Providing analysis, solutions and general marketing expertise for companies to sell their service or product
This comprises of the creative and analytic decisions that inform any visual expression of a brand
The name of the business and a tagline for the business goes hand in hand to create brand identify
A logo is essentially a graphic mark or a symbol which is used to aid in public identification
This is how the business creates a perception through visible elements of the brand itself.
This is the roll out of the brand on all the marketing materials and customer touch points
This is a manner or a way in which a brand, business or the company presents itself to the public
To make the customers happy about their purchase it is essential to have good packaging and label
A style guide lays out a clear framework for your communications, from the layout and font to the style and tone of the language used
A brand book, or a brand style guide, is a document that sets specific guidelines for perpetuating brand identity in all external and internal communications
Digital art is an artistic work or practice that uses digital technology as part of the creative or presentation process.
This is the suite of bespoke images used to represent companies and form clear visual identities for marketing materials
These are short glimpses of the service or the product that the business or company provides
These are pieces of animation or digital footage which create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects
This is the creation of a digitally encoded representation of the visual characteristics of an object, such as a physical scene or the interior structure of an object
This involves transforming or altering a photograph using various methods and techniques to achieve desired results.
This is a decoration, interpretation or visual explanation of a text, concept or process, designed for integration in published media, such as posters, flyers, magazines, books, teaching materials, animations, video games and films
This is a more specific subset of lettering that refers to the art of drawing letters specifically by hand and not creating them in a digital program like Illustrator
This is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing, and adjusting the space between pairs of letters
This is embraces many design disciplines including graphic, architectural, interior, landscape, and industrial design. These all are concerned with the visual aspects of way-finding, communicating identity and information, and shaping the idea of creating experiences.
Marketing strategy is a long term,forward-looking approach and an overall game plan of any organisation or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and wants of customers
This is advising the businesses to create and implement marketing strategies. Also includes helping to create a detailed marketing plan, determine a business's marketing message, and identify the appropriate marketing mix to get the message out to the target market.
This is basically efforts made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members. All the ideas are noted down without criticism and after the brainstorming session the ideas are evaluated.
This is a report that outlines your marketing strategy for the coming year, quarter or month.
This is the application of project management to the creation and development of small or large-scale personal or corporate events
A marketing strategy is all of a company’s marketing goals and objectives combined into a single comprehensive plan.